Advertisement is a communication whose purpose is to inform potential customers about products and services and how to obtain and use them. Many advertisements are also designed to generate increased consumption of those products and services through the creation and reinforcement of brand image and brand loyalty. For these purposes advertisements often contain both factual information and persuasive messages. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games, the Internet and billboards. Advertising is often placed by an advertising agency on behalf of a company.
In short, Advertisement is :
Information for persuading and motivating people so that it will attract them to the service and the thing that are offered or informed.
Function of advertisement :
Promotion
Communication
Information
In making an advertisement keep the following points :
1. Language of advertisement :
Using the correct or suitable words.
Using the interesting and suggestive expression.
Using positive expression
Text of advertisement should be directed to the goals.
2. Content of advertisement :
Objective and honest
Brief and clear
Not mocking to group or other producer.
here the examples :
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