Advertisement is a communication whose purpose is to inform potential customers about products and services and how to obtain and use them. Many advertisements are also designed to generate increased consumption of those products and services through the creation and reinforcement of brand image and brand loyalty. For these purposes advertisements often contain both factual information and persuasive messages. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games, the Internet and billboards. Advertising is often placed by an advertising agency on behalf of a company.
In short, Advertisement is :
Information for persuading and motivating people so that it will attract them to the service and the thing that are offered or informed.
Function of advertisement :
Promotion
Communication
Information
In making an advertisement keep the following points :
1. Language of advertisement :
Using the correct or suitable words.
Using the interesting and suggestive expression.
Using positive expression
Text of advertisement should be directed to the goals.
2. Content of advertisement :
Objective and honest
Brief and clear
Not mocking to group or other producer.
here the examples :
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Sabtu, 07 Januari 2012
Perfect Tense
so, it's time for perfect tense!
actually Perfect Tense have 3 types:
Present perfect tense is used for describing a past action's effect on the present: he has arrived.Now he is here.This hold true for events that have just been secluded as well as for events that have not yet occured.
Present perfect is formed by combining have/has with the main verb’s past participle form:
I have arrived.
A negation is produced by inserting not after have/has:
I have not arrived.
Questions in present perfect are formulated by starting a sentence with have/has:
Has she arrived?
Past Perfect Tense is a kind of tense that is used to describe an action or an event that started in a certain time in the past and completed or finished till certain time in the past too; or past perfect tense is used to express an action or an event that had happened before the other event or action happened.
Example:
• (+) We had eaten before they came.
• (-) They had not eaten before we came.
• (?) Had they eaten before we came?
The pattern :
• (+) Subject + had+verb III+(complement)
• (-) Subject + had not+verb III+(complement)
• (?)Had + subject +verb III+(complement)
Future perfect tense is used to describe an event that has not yet happened but is expected or planned to happen before another stated occurrence.
The structure/pattern of future perfect tense:
Example:
(+)Subject+ will+ have+ v3+ (complement)
I will have finished by 11 a.m.
(-)Subject+ will+ not+ have+ v3+ (complement).
He will not have gone to school.
(?)Will+ subject+ have+ v3+ (complement)+ ?
Will you have arrived ?
actually Perfect Tense have 3 types:
Present perfect tense is used for describing a past action's effect on the present: he has arrived.Now he is here.This hold true for events that have just been secluded as well as for events that have not yet occured.
Present perfect is formed by combining have/has with the main verb’s past participle form:
I have arrived.
A negation is produced by inserting not after have/has:
I have not arrived.
Questions in present perfect are formulated by starting a sentence with have/has:
Has she arrived?
Past Perfect Tense is a kind of tense that is used to describe an action or an event that started in a certain time in the past and completed or finished till certain time in the past too; or past perfect tense is used to express an action or an event that had happened before the other event or action happened.
Example:
• (+) We had eaten before they came.
• (-) They had not eaten before we came.
• (?) Had they eaten before we came?
The pattern :
• (+) Subject + had+verb III+(complement)
• (-) Subject + had not+verb III+(complement)
• (?)Had + subject +verb III+(complement)
Future perfect tense is used to describe an event that has not yet happened but is expected or planned to happen before another stated occurrence.
The structure/pattern of future perfect tense:
Example:
(+)Subject+ will+ have+ v3+ (complement)
I will have finished by 11 a.m.
(-)Subject+ will+ not+ have+ v3+ (complement).
He will not have gone to school.
(?)Will+ subject+ have+ v3+ (complement)+ ?
Will you have arrived ?
Present Tense
Present Tense is simple form which used to express situation going into effect in this time. Like habit, everyday fact or natural phenomenon.
Simple Present tense to express habits, general truth, repeated actions or unchanging situations, emoticons and wishes.
Example:
~For habits = He drinks milk at breakfast.
~For general truth = Sampit is a small city.
~For repeated actions = She only eats egg.
~For unchanging situation = I work in Banjarmasin.
Formula Verbal :
(+)S+ V1(-s/-es)+ Object
(-)S+ do/does+ not+ V1+ Object
(?)Do/does+ S+ V1+ Object+ ?
Characteristic :
1.Actions that happen now or today
2.Some present tense verbs have "ing", "s", or "es" on the end of them
3.Clue words: Now, Today
Any formula Present Tense :
- S + v1 + object
Example:
She Goes to office.
- S + To be + noun, adjective, adverb
Example:
He is happy.
Example adverbs for present tense:
- Always
- Never
- Every
- Often
- Seldom
- Sometimes
- Usually
Simple Present tense to express habits, general truth, repeated actions or unchanging situations, emoticons and wishes.
Example:
~For habits = He drinks milk at breakfast.
~For general truth = Sampit is a small city.
~For repeated actions = She only eats egg.
~For unchanging situation = I work in Banjarmasin.
Formula Verbal :
(+)S+ V1(-s/-es)+ Object
(-)S+ do/does+ not+ V1+ Object
(?)Do/does+ S+ V1+ Object+ ?
Characteristic :
1.Actions that happen now or today
2.Some present tense verbs have "ing", "s", or "es" on the end of them
3.Clue words: Now, Today
Any formula Present Tense :
- S + v1 + object
Example:
She Goes to office.
- S + To be + noun, adjective, adverb
Example:
He is happy.
Example adverbs for present tense:
- Always
- Never
- Every
- Often
- Seldom
- Sometimes
- Usually
Kamis, 05 Januari 2012
PAST TIME
oky doky! past time~ now, i'll give u the definition of simple past, past continuous, and past perfect tense
1.Simple past is used for describing acts that have already been concluded and whose exact time of occurrence is known. Furthermore, simple past is used for retelling successive events. That is why it is commonly used in storytelling.
Simple past is formed for regular verbs by adding –ed to the root of a word. Example: He walked to the store. A negation is produced by adding did not and the verb in its infinitive form.
The pattern :
(+)Subject + verb II + complement
(-)Subject + did not + verb II + complement
(?)Did + subject + verb I
The examples :
(+)I went to Banjarmasin last night
(-)I did not go anywhere yesteray
(?)Did you go last month?
Adverbs used : yesterday, last night, last week, two days ago, a few minutes ago, last weekend, last month, last year, in 1984, etc.
2.Past Continuous Tense is a kind of tense that is used to describe an event or an action which was happening in a certain time in the past.
The pattern :
(+)Subject + was/were +verb-ing+ complement
(-)Subject + was not/were not+verb-ing+ complement
(?)was/were+ subject + verb-ing+complement
The examples :
(+)He was writing a letter at eight o’clock last night
(-)He was not writing a letter at seven o’clock last night
(?)Were you writing a letter at eight last night?
Adverbs used : at the time like this yesterday, at seven o’clock last night, etc.
3.Past Perfect Tense is a kind of tense that is used to describe an action or an event that started in a certain time in the past and completed or finished till certain time in the past too; or past perfect tense is used to express an action or an event that had happened before the other event or action happened.
The pattern :
(+)Subject + had+verb III+cmplement
(-)Subject + had not+ver III+complement
(?)Had + subject +verb III+complement
The examples :
(+)We had eaten before they came
(-)They had not eaten before we came
(?)Had they eaten before we came?
Adverbs used : from 1998 to 1999, once, twice, etc.
have u understand so far??
1.Simple past is used for describing acts that have already been concluded and whose exact time of occurrence is known. Furthermore, simple past is used for retelling successive events. That is why it is commonly used in storytelling.
Simple past is formed for regular verbs by adding –ed to the root of a word. Example: He walked to the store. A negation is produced by adding did not and the verb in its infinitive form.
The pattern :
(+)Subject + verb II + complement
(-)Subject + did not + verb II + complement
(?)Did + subject + verb I
The examples :
(+)I went to Banjarmasin last night
(-)I did not go anywhere yesteray
(?)Did you go last month?
Adverbs used : yesterday, last night, last week, two days ago, a few minutes ago, last weekend, last month, last year, in 1984, etc.
2.Past Continuous Tense is a kind of tense that is used to describe an event or an action which was happening in a certain time in the past.
The pattern :
(+)Subject + was/were +verb-ing+ complement
(-)Subject + was not/were not+verb-ing+ complement
(?)was/were+ subject + verb-ing+complement
The examples :
(+)He was writing a letter at eight o’clock last night
(-)He was not writing a letter at seven o’clock last night
(?)Were you writing a letter at eight last night?
Adverbs used : at the time like this yesterday, at seven o’clock last night, etc.
3.Past Perfect Tense is a kind of tense that is used to describe an action or an event that started in a certain time in the past and completed or finished till certain time in the past too; or past perfect tense is used to express an action or an event that had happened before the other event or action happened.
The pattern :
(+)Subject + had+verb III+cmplement
(-)Subject + had not+ver III+complement
(?)Had + subject +verb III+complement
The examples :
(+)We had eaten before they came
(-)They had not eaten before we came
(?)Had they eaten before we came?
Adverbs used : from 1998 to 1999, once, twice, etc.
have u understand so far??
Rabu, 04 Januari 2012
Procedure Text
u know guys? procedure is a text that is designed to describe how something is achieved through a sequence of actions or step. It explains how people perform different process in a sequence of steps. This text uses simple present tenses, often imperative sentences. It also uses the temporal conjuction such as first, second, then, next finally, etc...
the generic structure is :
1.Goal/aim (or title)
2.Material (not required for all procedural texts)
3.Steps (the actions that must be taken)
now, i'll give u the example:
MAKING KITE
Having a kite flying is interesting and make it by self is easy. Prepare the following materials to make a kite:
Butcher cord
Scotch tape or glue
1 Sheet of strong paper
2 Strong, straight wooden sticks of bamboo
Markers, paint or crayons
Butcher cord
Scotch tape or glue
1 Sheet of strong paper
2 Strong, straight wooden sticks of bamboo
Markers, paint or crayons
After the materials have been prepared, the directions bellow is easy instruction on how to make a kite:
1. Make a cross with the two sticks, with the shorter stick placed horizontally across the longer stick.
2. Tie the two sticks together with the string in such a way as to make sure that they are at right angles to each other.
3. Cut a notch at each end of the sticks. Make it deep enough for the type of string you are using to fit in to. Cut a piece of string long enough to stretch all around the kite frame.
4. Lay the sail material flat and place the stick frame face down on top. Cut around it, leaving about 2-3cm for a margin. Fold these edges over and glue it down so that the material is tight.
5. Make a tail by tying a small ribbon roughly every 10cm along
1. Make a cross with the two sticks, with the shorter stick placed horizontally across the longer stick.
2. Tie the two sticks together with the string in such a way as to make sure that they are at right angles to each other.
3. Cut a notch at each end of the sticks. Make it deep enough for the type of string you are using to fit in to. Cut a piece of string long enough to stretch all around the kite frame.
4. Lay the sail material flat and place the stick frame face down on top. Cut around it, leaving about 2-3cm for a margin. Fold these edges over and glue it down so that the material is tight.
5. Make a tail by tying a small ribbon roughly every 10cm along
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